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G-Shock launches first women's collection

Casio expands its watch brand with a collection designed exclusively for ladies

By Andrea Tim | Published: 1 Aug 2014

G-Shock for ladies
Photo: G-Shock

G-Shock has a new baby sister and no, we don't mean Baby G. The new G-Shock S Series is the brand's first collection made for women (about time!).

With a little nip and tuck, the S series will be available in two styles and multiple colours. G-Shock's famous shock-proof features will be retained, with the timepiece designed to complement the active lifestyles of the fashion-forward. David Johnson, vice president of Timepiece Division of Casio North America said that "The collection gives us a new look and new consumer to build upon in the future."

Victoria's Secret model Josephine Skriver is to front the upcoming campaign, which also includes a short film. The G-Shock S Series will be available come September, at select stores and online.


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