G-Shock launches first women's collection
Casio expands its watch brand with a collection designed exclusively for ladies
With a little nip and tuck, the S series will be available in two styles and multiple colours. G-Shock's famous shock-proof features will be retained, with the timepiece designed to complement the active lifestyles of the fashion-forward. David Johnson, vice president of Timepiece Division of Casio North America said that "The collection gives us a new look and new consumer to build upon in the future."
Victoria's Secret model Josephine Skriver is to front the upcoming campaign, which also includes a short film. The G-Shock S Series will be available come September, at select stores and online.