share

First photo of Fan Bingbing and Li Chen in H&M campaign

Internationally acclaimed photographer Chen Man shoots H&M's fourth Chinese New Year campaign

By Andrea Tim | Published: 31 Oct 2016

Bingbing & Li Chen
Photo: H&M

The year of the rooster is going to be an exciting one for H&M. Chinese power couple Fan Bingbing and Li Chen star in the brand's upcoming Chinese New Year campaign, which was photographed by Chen Man.

Bingbing and Li Chen, who are engaged to be married to each other, both said in a press release that they're excited to be working together in the campaign. And it shows – their first photo already teases incredible chemistry.

"Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones?" said Li Chen.

"During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red," Bingbing said. "We hope that our campaign with H&M encapsulates the style and happiness that the Year of the Rooster brings."

H&M's Chinese New Year 2017 campaign accompanies the festive collection, which launches exclusively in Malaysia, Singapore, Thailand, China, Hong Kong, Macau, Taiwan, Indonesia and the Philippines. Earlier this year, Chinese model Liu Wen and South Korean singer Siwon Choi co-starred in H&M's CNY 2016 campaign.

Related: How to shop the H&M designer collaboration
Related: Lily-Rose Depp is a paradox in Chanel N°5 L'eau campaign film
Related: Jessica Chastain stars in Prada Cruise 2017 campaign


Most Popular

Advertisement

MORE, MORE, MORE

MFW AW17 Diary day 4

MFW AW17 Diary day 4

We're all for Bottega Veneta's romantic 40s-influenced shapes, and Jimmy Choo's Victorian-style fierce lace-up boots

Miss Universe MY 17

Miss Universe MY 17

"I've come a long way, I honestly never expected this because everyone here was so amazing"

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

ELLE Instagram
Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

Advertisement
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ELLE Instagram