First photo of Fan Bingbing and Li Chen in H&M campaign

Internationally acclaimed photographer Chen Man shoots H&M's fourth Chinese New Year campaign

By Andrea Tim | Published: 31 Oct 2016

Bingbing & Li Chen
Photo: H&M

The year of the rooster is going to be an exciting one for H&M. Chinese power couple Fan Bingbing and Li Chen star in the brand's upcoming Chinese New Year campaign, which was photographed by Chen Man.

Bingbing and Li Chen, who are engaged to be married to each other, both said in a press release that they're excited to be working together in the campaign. And it shows – their first photo already teases incredible chemistry.

"Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones?" said Li Chen.

"During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red," Bingbing said. "We hope that our campaign with H&M encapsulates the style and happiness that the Year of the Rooster brings."

H&M's Chinese New Year 2017 campaign accompanies the festive collection, which launches exclusively in Malaysia, Singapore, Thailand, China, Hong Kong, Macau, Taiwan, Indonesia and the Philippines. Earlier this year, Chinese model Liu Wen and South Korean singer Siwon Choi co-starred in H&M's CNY 2016 campaign.

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