Fendi lights up Rome with Christmas trees
The massive trees are decked out in their ID-ea lightbulbs
Fendi is literally decking the halls in Rome, with a huge Christmas trees erected at the Largo Goldoni in Rome and at the luxurious Hotel de Russie. Both will be adorned with hundreds of their ID-ea light bulbs for a bright, sparkling, celebratory effect.
The tree in Largo Goldoni will be nine metres tall, with 250 Baguette bags in red, gold and silver welded together, and a macro red and white ID-ea lightbulb as the topper. The one at the courtyard of Hotel de Russie is five metres tall, made of 350 red, white and gold ID-ea light bulbs in glistening strobe lights, with gifts at the base and a red and white ID-ea bulb as the tree topper. Both are going to be unveiled and lit up on 8 December.
Before all this, on 1 December, a third tree will go up in front of Shin Kong Palace in Beijing, where Fendi's new boutique is also opening. This tree is a whopping 13.5 metres tall, made of 500 red, gold and silver Baguette bags, plus a macro red and white ID-ea bulb and a Santa hat to top the tree. In mid-December, Fendi will also have a four-metre tall light bulb in Plaza 66 in Shanghai, where people can walk inside and take photos.
That's a lot of bags and lightbulbs – we can't help but wonder if any crazed Fendi baguette fan (us included) would have a go at extracting one of those bags from the trees.