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Fendi Will Be Using Drones At Their AW14 Show

Fendi's AW14 show will be live streamed to you via flying drones

By Emma Chong Johnston | Published: 19 Feb 2014

Fendi Drones
Photo: Fendi

You’ve seen them at music festivals and concerts, flying above people’s heads, and soon the fashion crowd will become acquainted with them too. These are Parrot drones – mini UFO-looking devices that fly around and capture images and video at events. Fendi will be teaming up with Google and using the drones to live-stream their AW14 show on Fendi.com.

This is a first for any fashion house, and Fendi hopes that the drones will be able to add a new dimension to the fashion show viewing experience. Non-attendees will be able to watch the show via the more classic view or the drones’ aerial view.


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