Exclusive Fendi Color Block video starring Canadian singer Kiesza
Ruth Hogben directs the promotional clip featuring Kiesza for Fendi's new eyewear collection
Fendi's Color Block promotional video is a lovely montage of colour and trippy holographic effects, which wouldn't be complete without Kiesza busting some moves to her single, Hideaway and wearing her signature mohawk pompadour.
"It's something that I've never done before, something completely new," the singer said on working with director Ruth Hogben on the video. "I love fashion, I love to go into different shapes and I love to try new things. I like to see myself in ways I've never seen before. In the end it was really interesting because it was totally me."
Let's not forget about the point in all of this: Fendi's Color Block sunnies. The clip is very cool, very contemporary, very persuasive in terms of making us want that pair with the double-layer effect very badly.