Exclusive: Watch the Tory Burch 'L'Américaine' fashion film now
Dianna Agron directs the short film. Plus, see photos from behind the scenes
"It started off as a complete joke," she said in a Q&A with the brand. "You know, the kind of thing where you say to a friend, I could do a video for you...and then the joke becomes a reality. It was such a happy coincidence."
L'Américaine was made in conjunction with the opening of the Tory Burch flagship store in Paris and the launch of the Paris Capsule Collection. Margaret Qualley plays the mysterious and seemingly shy but free-spirited American girl, who meets a smitten French boy in Paris.
"Every time Margaret laughs. Or giggles," Dianna said, when asked about her favourite moment in the film. "Her infectious joy is something I thrive on. I just love it."
And true, there's quite a few shots of the 19-year-old giggling in the finished film. Paris means a lot to Margaret, too, and her favourite memory from her first visit to the romantic city is nothing but movie-worthy.
"When I was 16 I had this very odd cinematic moment in Paris," Margaret said. "I met a boy on a 'go see' and we talked in the waiting room and flirted a bit. And then I was called into my meeting and he into his, so we parted. But then later that day I saw him at the train station and he walked up to me and pop kissed me and walked away. It makes me laugh just thinking about it."
Consider us charmed. Scroll on to see more photos from the making of L'Américaine.
(Photos: David Bilowus)