Exclusive: Alexa Chung on her Marks & Spencer collaboration
Four quick questions with the British style icon, whose collection Archive by Alexa will launch in April
[Updated 7 April 2016] We have a date! The Archive by Alexa collection arrives in Marks & Spencer KLCC on 14 April.
Describe the woman who would fall head over heels for the Archive by Alexa collection.
There is something for all ages, that's what M&S is about and there's more to dressing than being on trend. It's about what makes you feel the most you. When you're comfortable in what you are wearing, then you're the most confident.
What drew you to this project?
When I found out about the archive I was absolutely fascinated. There was something very touching about looking back through the British fashion and social history that M&S is so synonymous with. It was great fun to be given the keys to the M&S archive and a treat to cherry pick the very best of their vast collection pieces and I believe these looks are every bit as relevant today as they were then.
What was the creative process behind choosing which archive pieces to revamp?
I was inspired by the garments from different eras from the M&S in house magazines and TV adverts from various points in the Marks & Spencer history to create the 31-piece collection.
Which piece from the collection do you love the most?
My favourite piece is the Myrtle pink fuzzy knit, I'd wear it with hot pants and muddy boots at a summer festival.