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Everyone dances in Gucci's Cruise 2016 campaign

Watch the slow-motion film here

By Andrea Tim | Published: 18 Sep 2015

Video: Gucci

Alessandro Michele is trying to get us to comprehend his genius that the new campaign film for Gucci's Cruise 2016 collection is in slow motion – you know, so you don't miss a thing.

Glen Luchford directed the whimsical film to capture the "contemporary essence" of Alessandro's collection. It has models dancing in slow motion and not to the beat. But that's okay, because there's not a moment where we didn't feel like awkward-dancing at the Gucci party ourselves, especially when said party was held in a stunning villa in Montespertoli, Florence.

Watch the director's cut above or the short edit below and scroll further to see the campaign images, also shot by Glen. That's if you're not too busy doing the boogie, of course.

(Photos: Glen Luchford/Gucci)

Related: Gucci made a gypsy costume for Madonna's Rebel Heart tour
Related: Rihanna directs her first fashion campaign for Stance


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