share

Everyone dances in Gucci's Cruise 2016 campaign

Watch the slow-motion film here

By Andrea Tim | Published: 18 Sep 2015

Video: Gucci

Alessandro Michele is trying to get us to comprehend his genius that the new campaign film for Gucci's Cruise 2016 collection is in slow motion – you know, so you don't miss a thing.

Glen Luchford directed the whimsical film to capture the "contemporary essence" of Alessandro's collection. It has models dancing in slow motion and not to the beat. But that's okay, because there's not a moment where we didn't feel like awkward-dancing at the Gucci party ourselves, especially when said party was held in a stunning villa in Montespertoli, Florence.

Watch the director's cut above or the short edit below and scroll further to see the campaign images, also shot by Glen. That's if you're not too busy doing the boogie, of course.

(Photos: Glen Luchford/Gucci)

Related: Gucci made a gypsy costume for Madonna's Rebel Heart tour
Related: Rihanna directs her first fashion campaign for Stance


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram