share

Etro collaborates with Chinese artist Zheng Guogu

The duo designs a limited edition scarf capsule collection

By Verinia Khoo | Published: 16 Oct 2015

Etro x Zheng Guogu
Chinese artist Zheng Guogu pictured above. (Photo: Etro/Facebook)

Italian fashion house Etro has tapped Chinese artist Zheng Guogu to create a limited edition capsule collection of scarves. Aptly named Vertebra Prominens after the acupuncture point at the back of the neck, the scarves sported design references to the Tibetan imagery that was seen in Etro's ready-to-wear Autumn/Winter 2015 collection.

"I wanted to find somebody who understood this kind of Chinese and Tibetan symbolism, so I asked a friend of mine who organises the FIAC art fair in Paris for some suggestions," said Jacopo Etro, the brand's Creative Director.

"She sent me about seven portfolios and one of them was Zheng's. I love the patterns and the colours he uses and I found it interesting that he was into nature, which is something that's part of our DNA," Jacopo added.

As for Vertebra Prominens, Zheng explained the collection to be "influenced by religion and Buddhism, and how energy can flow through the body and bring absolute harmony and balance." He also shared his hopes for Etro costumers to "correspond to energy points on the body" after wearing the scarf.

The scarves are available at £455 (approx. RM2,148) to £605 (approx. RM2,851) at Etro's flagship store on Bond Street in London.

 

A video posted by etro_official (@etro_official) on


Related: Etro SS16


Most Popular

Advertisement

MORE, MORE, MORE

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

ELLE Instagram
Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram