Elin Kling Announces Her Own Line, Totême

The Swedish superblogger will be launching her own fashion brand in May

By Emma Chong Johnston | Published: 2 Apr 2014

Elin Kling's Line
Photo: Getty Images

Elin Kling, the woman who arguably started the world’s obsession with beautiful Swedish bloggers, is taking her empire a step further. She has announced the launch of her line Totême, which will be available in May.

The debut collection will be an 18-piece selection of leisure and resort wear, and from the one look we’ve been able to sneak a peek at on Elin's Instagram – a slouchy black maxi dress – we can tell it will be just as cool as Elin herself.

"I wanted to create a brand that challenges my own style," Elin said. "The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style."

Totême will be available online, as well as Net-a-Porter and selected physical stockists.

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