Donna Karan's new high tech short film stars Karlie Kloss
Donna Karan collaborates with Steven Sebrig for her AW14 campaign film shot in a geo-dome
Donna Karan unveiled her latest ad campaign, filmed by Steven Sebrig and starring Karlie Kloss, who has starred in previous Donna Karan campaigns. Rather than make a regular film, the ad was shot in a high tech geo-dome by a hundred cameras that captured every perspective in continuous sequence.
The designer, who is celebrating her thirtieth year with her eponymous label, said that the film draws heavily on the powerful, on-the-go Donna Karan woman. It was Steven's Revolution show at New York's Armory that caught Donna's eye and resulted in this collaboration. Steven also used the same photography concept to make a video sequence for Donna's Autumn Winter 2014 runway show earlier this year.
"Today, the Donna Karan woman is busier than ever. She's become more powerful, more sensitive, more artistic, and more expressive in how she approaches her life," Donna explained.
The campaign will be featured globally in a series of Woman In Motion window and in-store installations in about thirty Donna Karan stores, including New York, Las Vegas, London, Shanghai, and Seoul.
See the full campaign here.