Dolce & Gabbana is boycotting itself

Designers Domenico Dolce and Stefano Gabbana poke fun at themselves with protest T-shirts

By Verinia Khoo | Published: 9 Jun 2017

D&G's boycott
Photo: Dolce & Gabbana/Nello Esposito

Italian designers Domenico Dolce and Stefano Gabbana sure know how to become the talk of the town. They've been called out for their outrageous 'slave sandals', their insensitive statement about IVF children being "synthetic", for their seemingly fat-shaming sneakers and for dressing US First Lady Melania Trump.

Now, they've come under fire for boycotting themselves.

The designer duo came up with T-shirts sporting the words #Boycott Dolce & Gabbana, alongside a staged protest campaign. Gabanna himself said that the controversial stunt was inspired by the hashtag that haters left on his Instagram posts of FLOTUS. "Thanks to all our haters for the GREAT idea!" he said in one post.

Meanwhile, netizens are having trouble deciding whether they agree with Dolce & Gabbana's satirical advertising methods.

One comment on Instagram reads, "You can't boycott pure genius" while another says "I will never buy anything from this brand! Shame on you!"

What many found tasteless was the way Dolce & Gabbana seemed to make light of serious issues that would call for public demonstrations. Someone commented: "How cynical! Now I will really boycott D&G. The act of boycotting something has a meaning and a purpose. Joking about it diminishes the idea. Very tasteless, sorry."

Fashionista also called the campaign "petty" and "out of touch," comparing the stunt to Kendall Jenner's Pepsi ad, which was accused of using controversy to their advantage.

Dolce & Gabbana aren't really new to the game, though. In 2011, Jacquemus staged a strike in Paris to promote his new collection. In October 2014, Chanel held a feminist protest march, led by Cara Delevingne and Karl Lagerfeld in lieu of the conventional final walk.

Related: Kit Harrington and Emilia Clarke are the faces of Dolce & Gabbana's The One
Related: Watsons defends blackface Raya commercial, says it's based on legend
Related: Pepsi removes controversial 'tone-deaf' ad


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