Dolce & Gabbana features other brands in its AW16 campaign

So cheeky, Dolce & Gabbana

By Andrea Tim | Published: 15 Jun 2016

D&G AW16 campaign
Photo: Franco Pagetti/Dolce & Gabbana

Cameo appearances by an Armani bag and a Louis Vuitton scarf were Dolce & Gabbana's tongue-in-cheek way of making a statement for its AW16 campaign. Not that its main concept wasn't a statement of its own.

The lively Italian city of Naples played host to Franco Pagetti's shoot, featuring models as well as excited locals – whether staged or not, we don't know, but the reflection of the bustling Spaccanapoli neighbourhood is authentic and infectious.

Why Naples? The brand explained its choice of location on Facebook.

"We're here in Naples because we think these people are the best people in the world. Very strong. With unlimited heart," the brand said on Facebook. "And for us Neapolitans are the most avant grade people in Italy. Plus we love the streets. It is still like the 1950s here, in a way. This is a place that hasn't lost its roots and we appreciate that. We enjoy big cities and technology and embracing the future but to understand the life of the Italian people you need to see their roots. [...] We spent a lot hours exploring the streets. And very quickly we fell in love with this place. We love the contrasts, between fashion and life, between modern and classic. And the people… they are all very sincere and dramatic – very movie actor."

On getting Pagetti to shoot the campaign, Dolce & Gabbana said: "Franco is a photographer who has covered conflicts across the globe including Iraq, Afghanistan, Kosovo and Libya for Time magazine and many other important titles. He's one of the best in the business thanks to his bravery, his ingenuity and his skill. He is a tough operator. He will find the right shot for sure."

Spot the Armani and Louis Vuitton in these photos. There's also what looks like a pale blue Givenchy Nightingale bag, carried by the woman in the Louis Vuitton scarf. Cheeky, Dolce & Gabbana. So cheeky.

Photo: Franco Pagetti/Dolce & Gabbana
Photo: Franco Pagetti/Dolce & Gabbana

See more from behind the scenes of the shoot.

Photos: Dolce & Gabbana

Group selfie in Naples with school kids and contemporary princesses. #NAPOLI #DGLovesNaples

A video posted by Dolce & Gabbana (@dolcegabbana) on



A chandelier dances amongst the locals on the cobbled sidestreets of Naples. #NAPOLI #DGLovesNaples

A video posted by Dolce & Gabbana (@dolcegabbana) on



Naples: there's always something unexpected happening… #NAPOLI #DGLovesNaples

A video posted by Dolce & Gabbana (@dolcegabbana) on


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