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Discover the all new Gucci 4 Rooms

You'll be just as mesmerised by the visuals as we are

By Verinia Khoo | Published: 11 Oct 2016

Gucci4Rooms
Photo: Gucci4Rooms

Gucci has launched a new digital project called Gucci4Rooms! The micro site enables visitors a closer look at the house's symbols like the blossoming flowers, eccentric prints, and animals that creative director Alessandro Michele introduced to us.

The website also showcases four rooms designed by four contemporary artists who are Mr., Chiharu Shiota, Daito Manabe and Trouble Andrew (also known as Gucci Ghost). You can thank them for the stunning visuals that you'll see on the platform.

You'll have to explore the first three rooms – the Gucci Words room, the Gucci Herbarium room, and the Gucci Garden room – to catch the hidden GucciGhosts in order to unlock the last room, the GucciGhost room where a huge surprise lies in wait for you.

The best part is each room contains jewellery and limited edition pieces from the Autumn Winter 2016 and Cruise 2017 collections that you'll soon be able to shop straight off the shelves in Japan and on gucci.com.

The three rooms conceived by the Japanese artists have also been replicated in real life on the seventh floor of Gucci Ginza in Tokyo where it will be open to the public from 12 October to 27 November. You can head to the Elephant Room at Dover Street Market too, to see Trouble Andrew's specially commissioned artwork on display, available uintil 24 October.

Follow us on our Instagram (@ellemalaysia) to see more of the project.

Related: Tom Hiddleston stars in the new Gucci tailoring campaign
Related: Highlights from Gucci Bambo x ELLE
Related: Gucci SS17


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