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Diane von Furstenberg taps Jonathan Saunders for chief creative officer role

The London designer brings his flair for colours and prints to DVF, and we're buzzing

By Shantila Lee | Published: 17 May 2016

Saunders for DVF
Photo: TPG Images

Jonathan Saunders has been appointed chief creative officer at Diane von Furstenberg. The Brit designer, 38, will helm the brand after closing his own eponymous label in December 2015, taking the reins from Michael Herz who joined DVF in 2014.

"Jonathan's extraordinary passion for colours and prints, his effortless designs and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future," said Diane von Furstenberg in a statement. "I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer."


Saunders, who is uprooting from London and moving to New York, reflected on how Diane has always supported his style. "The wonderful thing about Diane is she's very aware of designers in London. Diane came to one of my very early shows years ago when I was showing in London Fashion Week. She's always been a supporter of the aesthetic of the brand that resonated with her in terms of my love of prints," he told WWD. "I met her again at Downing Street in London, and I think we started a conversation and it went very fast."

Indeed, Saunders seems like a perfect fit at DVF, his bold prints and colourful frocks a match for DVF's ultra-femme style. Before helming his own line for the past 12 years, Saunders worked for Chloé and Emilio Pucci. This announcement comes after months of hot speculation that after shuttering his namesake brand, Saunders would be the one to replace Raf Simons at Christian Dior.

His first collection will be Spring Summer 2017. We can't wait to see the new jive Saunders will bring to DVF.

Related: Jonathan Saunders is closing shop
Related: Anthony Vaccarello is Saint Laurent's new creative director


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