share

Denim & Supply by Ralph Lauren Autumn 2014 campaign

Avicii partners with the brand for Project Warehouse

By Andrea Tim | Published: 19 Aug 2014

Video: Ralph Lauren

Denim & Supply brings music, art, and fashion together in its latest campaign, Project Warehouse. Grammy-nominated music producer Avicii joins forces with the Ralph Lauren diffusion label to make one collaborative, vintage creative process that even D&S fans can get involved in.

"Denim & Supply, to me, is cool. I would say it's comfortable... It's also very versatile... There's always something that I want to wear," the 25-year-old DJ said in a statement.

Hatmaker Nick Fouquet, illustrator and sculptor Arran Gregory, and painter Alexa Meade have also been tapped to contribute to what looks like a multi-dimensional campaign that makes the best of how the internet's audience – including Denim & Supply's customers – express their creativity online.

Avicii also invited fans to upload a video of themselves dancing on Instagram to stand a chance to be in the official teaser by Denim & Supply for his upcoming album.

Shop Denim & Supply's new collection here.

Related: Polo Ralph Lauren launches womenswear collection


Most Popular

Advertisement

MORE, MORE, MORE

Tory Burch Resort 17

Tory Burch Resort 17

Channel beachside chic in Burch's latest release of relaxed silhouettes, fun prints and boho accessories

ELLE Instagram
Their perfect CNY

Their perfect CNY

Li Chen and Fan Bingbing take us through their perfect Chinese New Year

Advertisement
New at AsNTM

New at AsNTM

Returning judges Cindy Bishop and Yu Tsai have new colleagues

LV goes to Japan

LV goes to Japan

Creative director Nicolas Ghesquière will show the Cruise 2018 collection there

Out of NYFW

Out of NYFW

The brand will present its latest collection in its showroom

ELLE Instagram