share

Denim & Supply by Ralph Lauren Autumn 2014 campaign

Avicii partners with the brand for Project Warehouse

By Andrea Tim | Published: 19 Aug 2014

Video: Ralph Lauren

Denim & Supply brings music, art, and fashion together in its latest campaign, Project Warehouse. Grammy-nominated music producer Avicii joins forces with the Ralph Lauren diffusion label to make one collaborative, vintage creative process that even D&S fans can get involved in.

"Denim & Supply, to me, is cool. I would say it's comfortable... It's also very versatile... There's always something that I want to wear," the 25-year-old DJ said in a statement.

Hatmaker Nick Fouquet, illustrator and sculptor Arran Gregory, and painter Alexa Meade have also been tapped to contribute to what looks like a multi-dimensional campaign that makes the best of how the internet's audience – including Denim & Supply's customers – express their creativity online.

Avicii also invited fans to upload a video of themselves dancing on Instagram to stand a chance to be in the official teaser by Denim & Supply for his upcoming album.

Shop Denim & Supply's new collection here.

Related: Polo Ralph Lauren launches womenswear collection


Most Popular

Advertisement

MORE, MORE, MORE

LVMH 2017 finalists

LVMH 2017 finalists

Eight designers from all over the world have been selected for the prestigious young fashion designers award

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

ELLE Instagram
Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram