Denim & Supply by Ralph Lauren Autumn 2014 campaign
Avicii partners with the brand for Project Warehouse
Denim & Supply brings music, art, and fashion together in its latest campaign, Project Warehouse. Grammy-nominated music producer Avicii joins forces with the Ralph Lauren diffusion label to make one collaborative, vintage creative process that even D&S fans can get involved in.
"Denim & Supply, to me, is cool. I would say it's comfortable... It's also very versatile... There's always something that I want to wear," the 25-year-old DJ said in a statement.
Hatmaker Nick Fouquet, illustrator and sculptor Arran Gregory, and painter Alexa Meade have also been tapped to contribute to what looks like a multi-dimensional campaign that makes the best of how the internet's audience – including Denim & Supply's customers – express their creativity online.
Avicii also invited fans to upload a video of themselves dancing on Instagram to stand a chance to be in the official teaser by Denim & Supply for his upcoming album.
Shop Denim & Supply's new collection here.