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Denim & Supply by Ralph Lauren Autumn 2014 campaign

Avicii partners with the brand for Project Warehouse

By Andrea Tim | Published: 19 Aug 2014

Video: Ralph Lauren

Denim & Supply brings music, art, and fashion together in its latest campaign, Project Warehouse. Grammy-nominated music producer Avicii joins forces with the Ralph Lauren diffusion label to make one collaborative, vintage creative process that even D&S fans can get involved in.

"Denim & Supply, to me, is cool. I would say it's comfortable... It's also very versatile... There's always something that I want to wear," the 25-year-old DJ said in a statement.

Hatmaker Nick Fouquet, illustrator and sculptor Arran Gregory, and painter Alexa Meade have also been tapped to contribute to what looks like a multi-dimensional campaign that makes the best of how the internet's audience – including Denim & Supply's customers – express their creativity online.

Avicii also invited fans to upload a video of themselves dancing on Instagram to stand a chance to be in the official teaser by Denim & Supply for his upcoming album.

Shop Denim & Supply's new collection here.

Related: Polo Ralph Lauren launches womenswear collection


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