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David Gandy models his own underwear collection for Marks & Spencer

To be honest, there's no one else we'd rather see in David's collection of boxers and briefs than David himself

By Andrea Tim | Published: 16 Jun 2014

David designs briefs
Photo: Vittorio Zunino Celotto/Getty Images

Marks & Spencer campaign regular David Gandy has got our hearts aflutter by not only designing, but also modelling his own underwear collection for Autograph, the British retailer's premium department.

"Partnering with a great British brand like M&S felt the perfect fit right now," David said. "We've been working closely for a few years, so it felt like a natural progression to collaborate with them on my own range."

David was thoroughly involved in the creation of the collection, which consists of twenty eight items including boxers, briefs and sleepwear.

Of course, it was inevitable that he modelled his own designs for the campaign. "I still enjoy modelling and that has given me various opportunities to explore other things too – it will always be at the heart of whatever I do," he said.

David Gandy for Autograph will launch in London on 18 September, and will be available in stores worldwide and online soon after.


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