Cristiano Ronaldo launches new underwear collection
Ronaldo teams up with photographer Rankin for his CR7 by Cristiano Ronaldo campaign
Cristiano Ronaldo unveiled the second collection for his CR7 by Cristiano Ronaldo underwear, which showcases vibrant colours. Ronaldo worked with renowned fashion photographer Rankin, modelled his own collection, and had the images projected onto iconic locations in seven fashion capitals around the world.
"I am really proud of my second CR7 Underwear collection and wanted to launch it in a way that was personal to me, and to have some fun with it," the Portugese footballer said of the collection, which was co-created with New York-based designer Richard Chai.
The seven fashion capitals are Paris, Milan, New York, Lisbon, Berlin, London, and Madrid.
"The number seven has always been close to my heart, so I was honoured to unveil my new collection in seven cities around the globe. It was a pleasure to collaborate with Rankin and incredible to see the images released in this unique way," Ronaldo added.
Of course, there's nothing more personal than having your sculpted physique splashed across famous landmarks for passersby to gawk at. And then be compelled to buy your underwear collection, naturally.
Given the unusual bold colour palette his men's underwear collection, Ronaldo explained "To me, it is important that underwear should look stylish and also fit perfectly while being comfortable – quality is also important."