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Clare Waight Keller unveils her first campaign for Givenchy

Steven Meisel photographs models and their feline friends for Clare Waight Keller's debut

By Andrea Tim | Published: 11 Jul 2017

Keller's Givenchy ad
Photo: Steven Meisel/Givenchy

Clare Waight Keller, the first woman to hold the artistic director post at Givenchy, has introduced her debut campaign for the brand and it hints at what's to come under her direction.

Steven Meisel shot the black-and-white campaign, entitled Transformation Seduction, which stars models and cats – a reference to a collection of 1953 silk prints with a cat with orange eyes.

"I love the simplicity of these portraits and the engaging directness of the subjects' gaze," Keller, who shares a love for animals with founder Hubert de Givenchy, said in a statement. "It evokes the bold, powerful and very graphic quality Hubert de Givenchy gave to everything he designed."

Photo: Steven Meisel/Givenchy

She added: "I love the idea of a woman with a feline air. A person may seem slightly reserved, but they have that serene, straightforward gaze. They're seductive. You want to meet them, know more about them, and be like them. I wanted to play with that modern attitude and expression because I feel like it's an apt metaphor for Givenchy's current evolution."

Lace T-shirts, tuxedo pants and gold jewellery tease a very sexy collection. And, as any cat owner would hope, the fancy custom collars will also be available for purchase.

Photo: Steven Meisel/Givenchy

Keller, Chloé's former creative director, was appointed in March 2017, following Riccardo Tisci's departure in February. Her first collection for Givenchy will be shown at Paris Fashion Week on 1 October 2017.

Related: Clare Waight Keller is Givenchy's new artistic director
Related: Bouchra Jarrar leaves Lanvin


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