Christopher Bailey to design Claridge's iconic Christmas tree
Claridge's reveals that Burberry designer Christopher Bailey will design the famous Christmas tree this year
[Updated 17 November 2015] Claridge's hotel has unveiled the Christmas tree designed by Christopher Bailey.
It's a massive, 6 metre-high metallic tower of gold and silver umbrellas, almost 100 to be exact, that make up the body of the tree. Layered over the umbrellas are 77,000 individual lights that lend an interactive element to the tree, where the lights are triggered as hotel guests walk by. It sends twinkles of gold and silver light into the lobby as guests descend the staircase next to the tree.
“We wanted the tree to reflect the playfulness of the season with a little bit of the English weather thrown in,” Chrstopher Bailey said. “We also love the idea that the tree comes to life as guests pass by, bringing a wonderful touch of festive magic to their stay.”
This is the sixth year Claridge's has invited a designer to deck out an extravagant Christmas tree in its pristine lobby. Christopher Bailey plans to host an event later this week to mark the unveiling of the tree.
Taking the reins from Domenico Dolce and Stefano Gabbana, Christopher Bailey will be designing luxury Mayfair hotel Claridge's Christmas tree this year. Bailey is also following in the footsteps of John Galliano and Alber Elbaz who were previously selected for the honour of decking out the iconic tree.
"Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge's Christmas tree – the iconic hotel celebrating a joyful time," said Bailey. It was revealed that the design will explore a juxtaposition of light and dark, via 100 umbrellas adorned with gold and silver metallic fabric (see the illustration from Burberry's Instagram account below).
"Christmas has always been a truly special time of year at Claridge's and we are delighted to welcome Christopher Bailey to add the enchanting Christmas magic and creativity of Burberry to our lobby," said the hotel’s general manager Thomas Kochs. Burberry has a long-standing relationship with the hotel, where guests who stay in suites are provided with Burberry trench coats.
To top it all off, Burberry bellboys will also be available to help guests with their Christmas wish lists.