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ChloÚ goes to Argentina for SS16 campaign

CÚline Bouly and Ari Westphal are the new faces of the brand

By Verinia Khoo | Published: 8 Jan 2016

ChloÚ SS16
Photo: Theo Wenner for ChloÚ

Next in line of brands releasing their Spring/Summer 2016 campaigns is French fashion house Chloé. Shot on the cobblestone streets of Buenos Aires, Argentina by Theo Wenner, the campaign not only features veteran Chloé girls Antonina Petkovic and Ilvie Wittek but also newcomers Céline Bouly and Ari Westphal.

Dressed in dreamy tassel tops, silk dresses, toting fringed bags and laced-up sandals, the girls were photographed outdoors on a sunny day, capturing the carefree bohemian attitude of the collection.

"This campaign is very exciting for me because I really wanted to create a new energy for Chloé this season," said creative director Clare Waight Keller. "Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens."

"I also wanted to bring new faces to Chloé as they represent a more adventurous, free-spirited, impulsive side of the Chloé girl," she added.

If this was a (stunning) plot to make us love the collection even more, it worked.

Photos: Theo Wenner for Chloé

Related: Claudia, Naomi and Cindy star in Balmain SS16 campaign
Related: Exclusive: Liu Wen and Siwon Choi team up for H&M Chinese New Year campaign


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