Cara Delevingne is the face of Puma's 'Do You' campaign

Co-starring her rock hard abs

By Mei Jing Goh | Published: 21 Sep 2016

Cara for Puma
Photo: puma/Instagram

Puma announced that Cara Delevingne will headline its latest campaign, 'DO YOU', which aims to inspire confidence in women. The campaign goes in line with Rihanna's creative direction at Fenty Puma; RiRi also directed the campaign.

"To 'do you' is to take ownership of yourself and finding the power within that ownership," Cara said of the campaign. "It's a very powerful statement. It's about accepting who you are, no matter your faults. 'DO YOU' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves."

Puma calls Cara "The latest. The greatest. The most unapologetic." Knowing Cara, it's all too true. And can we all please take a moment to admire the work she's done on her abs?


Today, #DoYou. Even if that means raising a few eyebrows. Watch our story for more. #PUMAWomen

A photo posted by PUMA (@puma) on



The only way to be you is to #DoYou!! So honored and pleased to launch the new #PUMAWomen campaign with @puma #BALOONATIC

A photo posted by Cara Delevingne (@caradelevingne) on

Related: Rihanna's debut Fenty Puma collection is coming to Malaysia
Related: The weird way Cara Delevingne prepped for 'Suicide Squad'


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