Cara Delevingne is the face of Puma's 'Do You' campaign
Co-starring her rock hard abs
Puma announced that Cara Delevingne will headline its latest campaign, 'DO YOU', which aims to inspire confidence in women. The campaign goes in line with Rihanna's creative direction at Fenty Puma; RiRi also directed the campaign.
"To 'do you' is to take ownership of yourself and finding the power within that ownership," Cara said of the campaign. "It's a very powerful statement. It's about accepting who you are, no matter your faults. 'DO YOU' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves."
Puma calls Cara "The latest. The greatest. The most unapologetic." Knowing Cara, it's all too true. And can we all please take a moment to admire the work she's done on her abs?