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Burberry to sell its Spring 2015 nail polish on Twitter

Burberry to sell its Spring 2015 nail polish on Twitter

By Andrea Tim | Published: 10 Sep 2014

Burberry on Twitter
Photo: Burberry

With Twitter introducing an innovative programme that allows users to purchase products featured in tweets, it was only a matter of time before a fashion house has jumped on the bandwagon.

It comes to no surprise that Burberry is the label in question. The British brand will be reportedly selling their Spring 2015 nail polishes on Twitter as the models walk down the runway wearing the hues at London Fashion Week.

Only a limited number will be available, so we suspect that it will all be sold out within minutes of the fashion show. Talk about instant buy, right? If we didn't forget that all runway shows are always one season ahead, we were going to say that you'd soon even be able to shop a whole collection on Twitter while your front row seat is still warm.

While an instantly-shoppable runway show may be out the window, we're guessing that this tool may soon expand to allow users to buy looks worn by celebrities from photos posted on Twitter. You may argue about a shoppable Twitter being a bit in-your-face, but if we're on social media as much as we're on shopping websites, we might as well embrace it.

Related: eBay launches a shoppable inspiration hub for Fashion Week
Related: Cara Delevingne and Kate Moss get cosy for My Burberry Fragrance
Related: Burberry plans to launch skincare line by 2015


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