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Bulgari and Zaha Hadid unveil Serpenti installation

Jewellery icon meets design icon

By Liz Bautista | Published: 16 Apr 2015

Zaha Hadid serpenti
Serpenti installation by Zaha Hadid (Photo: Bulgari)

Milan Design Week is in full swing and Bulgari is celebrating the fair by unveiling an installation inspired by its timeless design icon, the Serpenti, in the garden of the Bulgari Hotel. Aside from being a work of modern art, the white, polygonal structure by visionary Iraqi-British architect Zaha Hadid also houses an exhibition of Serpenti creations dating from the 1960s up to today, including the 2015 Serpenti Tubogas necklace in pink gold and pavé diamonds.

The installation is open for viewing from 14–19 April. Apart from the hotel artwork, the window of the Bulgari store in via Montenapoleone also features a display of Zaha Hadid’s version of the snake. Man, don't you wish you were in Milan right now?


Lucia Boscaini, Zaha Hadid and Bulgari CEO Jean-Christophe Babin (Photo:Bulgari)


The store window display designed by Zaha Hadid (Photo:Bulgari)


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