Bottega Veneta combines men's and women's runway shows
Another fashion house joins the co-ed runway trend
Bottega Veneta creative director Tomas Maier will show both his menswear and womenswear collections in one runway show at the coming SS17 Milan Fashion Week in September. The move is part of the brand's 50th anniversary celebrations.
"2016 marks an important year for Bottega Veneta and it deserves a proper celebration in view of [the brand's] further development," the brand's CEO Carlo Alberto Beratta told Business of Fashion.
Given that Maier showed a few womenswear looks in his most recent menswear show in January, this move isn't too big a jump.
"Showing women and men together is quite an organic move for us. Tomas Maier's vision is of Bottega Veneta as a lifestyle brand, built on both genders, and it has been like this for the last 15 years of his creative direction," Beratta added.
Bottega Veneta joins other brands like Gucci, Burberry, Tom Ford and Public School in their decision to merge the men's and women's runways, although in Bottega Veneta's case, it is unclear if the brand will maintain the integration for future seasons.