share

Bottega Veneta combines men's and women's runway shows

Another fashion house joins the co-ed runway trend

By Andrea Tim | Published: 3 May 2016

Bottega merges shows
Photo: Imaxtree.com

Bottega Veneta creative director Tomas Maier will show both his menswear and womenswear collections in one runway show at the coming SS17 Milan Fashion Week in September. The move is part of the brand's 50th anniversary celebrations.

"2016 marks an important year for Bottega Veneta and it deserves a proper celebration in view of [the brand's] further development," the brand's CEO Carlo Alberto Beratta told Business of Fashion.

Given that Maier showed a few womenswear looks in his most recent menswear show in January, this move isn't too big a jump.

"Showing women and men together is quite an organic move for us. Tomas Maier's vision is of Bottega Veneta as a lifestyle brand, built on both genders, and it has been like this for the last 15 years of his creative direction," Beratta added.

Bottega Veneta joins other brands like Gucci, Burberry, Tom Ford and Public School in their decision to merge the men's and women's runways, although in Bottega Veneta's case, it is unclear if the brand will maintain the integration for future seasons.

Related: Gucci to present menswear and womenswear in one runway show


Most Popular

Advertisement

MORE, MORE, MORE

LVMH 2017 finalists

LVMH 2017 finalists

Eight designers from all over the world have been selected for the prestigious young fashion designers award

Chanel's new watches

Chanel's new watches

The fashion house showcased the new Mademoiselle Chanel J12 alongside other gorgeous timepieces at Baselworld 2017

ELLE Instagram
Jon for Bulgari

Jon for Bulgari

Actor and model Jon Kortajarena is Bulgari's new global watch ambassador

Burch apologises

Burch apologises

'Tory Story: An American Road Trip', starring Poppy Delevingne, failed to include a woman of colour

Advertisement
#TFW Gucci

#TFW Gucci

The campaign celebrates the launch of the new Le Marché des Merveilles watch collection

ELLE Instagram