Bottega Veneta's artsy Spring Summer 2016 ad campaign

The fashion house has models splayed on art installations for spring

By Shantila Lee | Published: 6 Jan 2016

Bottega Veneta SS16
Photo: bottegaveneta/Instagram

Bottega Veneta has just released images from its Spring Summer 2016 ad campaign. The maison tapped Dutch photographer Viviane Sassen to shoot models Mica Arganaraz and Sven de Vries.

A photo of the campaign posted on their Instagram account read: "The spirit of the outdoor life of Bottega Veneta's Spring-Summer 2016 as photographed by #VivianeSassen for the latest of #TheArtofCollaboration campaigns at Jean Dubuffet's #Jardindemail in the sculpture gardens of the Kroller-Muller Museum." The models were sprawled on Jean Dubuffet's resin, concrete and polyurethane paints installation, located inside the garden of the Kroller-Muller Museum in Amsterdam.

"Viviane’s work is both beautiful and enigmatic," Bottega Veneta creative director Tomas Maier told WWD. The models wear vivid, graphic dresses against the black and white background, an aesthetic which Tomas says you can't help but be drawn to.

Related: The Gucci SS16 campaign takes a peacock to the Berlin U-Bahn
Related: Prada Spring Summer 2016 campaign


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