share

Beyoncé's new Ivy Park collection is out at Topshop now

Queen Bey's campaign video will bring tears to your eyes

By Mei Jing Goh | Published: 30 Sep 2016

Video: WeAreIvyPark

Beyoncé is back for another Ivy Park campaign, which has just been released online, courtesy of Ivy Park and the Queen herself, who, as expected, slays in it.

The campaign images feature her in the activewear label's best and in a backbend – an apt pose, considering Bey, in a voiceover in the promo video said, "I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break."

She goes on to talk about what she does when she's about to give. "I picture that one person I love more than anyone. I picture them, wherever they are in the world and I picture myself running towards them."

It's so beautiful.

 

A photo posted by Beyoncé (@beyonce) on

Rest assured that we will be seeing a lot more Ivy Park-clad girls at the gym and yoga studio soon.

The collection, which features camouflage prints, body suits, sportswear and hoodies, is now available at Topshop Pavilion KL, Mid Valley Megamall and online.

Related: Hold Up, there's a new Beyoncé music video
Related: Tom Hiddleston stars in the new Gucci tailoring campaign


Most Popular

Advertisement

MORE, MORE, MORE

ASNTM: Alicia Amin

ASNTM: Alicia Amin

The Johor-born coffee-loving, pole-dancing model tells us about her accidental venture into the industry

ELLE Instagram
Versus AW17 live

Versus AW17 live

Watch the Versus Versace Autumn Winter 2017 show live from London Fashion Week

Advertisement
Kors AW17 live

Kors AW17 live

Watch the Michael Kors runway show live from New York Fashion Week

ELLE Instagram