Bella Hadid stars in J.W. Anderson's campaign

Our August cover girl is the first celebrity model to star in the designer's campaign

By Verinia Khoo | Published: 2 Aug 2016

J.W. Anderson AW16
Photo: Jamie Hawkesworth for J.W. Anderson

J.W. Anderson has enlisted Bella Hadid to star in the Autumn Winter 2016 campaign of his eponymous label. It's also the first time that the designer has cast a celebrity model to front his brand.

The campaign sees Bella in key pieces from Anderson's collection such as the peplum blouse and a studded skirt. Her images are accompanied by a black-and-white image of an enigmatic boy with a puppet. According to WWD, the designer drew inspiration from film sets for this campaign and wanted to capture Bella in the role of a screen actress backstage.

See the full images from the campaign below.


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