Asos accused of plagiarising indie brand Laurie Lee Leather
The online retailer had allegedly copied a jacket design after visiting the designer's showroom during London Fashion Week
In an Instagram post uploaded earlier this week, Laurie showed a side-by-side comparison of her original jacket (that was sold exclusively at Selfridges and has since been removed) and the jacket from Asos. The whole design – from the broken heart to the lightning bolts – was too similar for it to have been a coincidence.
"IMA JUST GONNA LEAVE THIS HERE @asos and remind you that I remember you coming to London Fashion Week Designer Showrooms and photographing my stuff – including this very jacket that was on display," Laurie wrote.
Laurie elaborated on the issue in a statement obtained by Fashionista.
As of yet, I have not heard back from the Asos legal department. The press teams who look after their social accounts have made contact and all have of my details. I am now awaiting their response. It's obviously a really disappointing and frustrating situation. IP infringement seems to be a common problem within the industry at the moment as the Tuesday Bassen vs Zara case proved. I'm yet another small independent designer whose work is being stolen by multinational fashion distributors such as Asos. On a world of 'fast fashion', originality and creativity is being trampled upon without consequence. Enough is enough. These big brands must be held accountable for their actions. My brand may be small but I won't allow it to be consumed by the greed of big business fashion.
Fashionista also reports that Asos has released a preliminary response: "We take IP concerns extremely seriously and immediately took the jacket off our site while we investigate further."