share

Anya Hindmarch's AW14 campaign stars consumer culture

The British fashion accessories designer's collection is surrounded by everyday groceries in the new campaign

By Andrea Tim | Published: 11 Jul 2014

Anya's AW14 campaign
Photo: anyahindmarch/Instagram

Anya Hindmarch's new Autumn Winter 2014 campaign evokes a feeling you would never have thought possible with fashion shoots: the urge to run to the grocery store to pick up some eggs and washing detergent.

The designer's latest campaign – created with David James Associates, styled by Hannes Hetta and photographed by Julia Hetta – has her bags flanked by vermicelli, rolls of receipt paper, sponges, tin cans, and bottles of milk. And yes, eggs, too

"With the help of DJA, the campaign captures the spirit and movement of the [fall 2014] show. And in an artful and considered way, the humor behind the collection," Anya explained of the campaign, which is inspired by the Dutch Masters' still life paintings and heralds consumer culture.

Not only does the AW14 collection pay tribute to Kellogg's Tony the Tiger, we also spot McVitie's Digestives, Corn Flakes, and Custard Cream in it. And we just cannot wait for this quirky Coco Pops clutch.


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram