Anya Hindmarch's AW14 campaign stars consumer culture

The British fashion accessories designer's collection is surrounded by everyday groceries in the new campaign

By Andrea Tim | Published: 11 Jul 2014

Anya's AW14 campaign
Photo: anyahindmarch/Instagram

Anya Hindmarch's new Autumn Winter 2014 campaign evokes a feeling you would never have thought possible with fashion shoots: the urge to run to the grocery store to pick up some eggs and washing detergent.

The designer's latest campaign – created with David James Associates, styled by Hannes Hetta and photographed by Julia Hetta – has her bags flanked by vermicelli, rolls of receipt paper, sponges, tin cans, and bottles of milk. And yes, eggs, too

"With the help of DJA, the campaign captures the spirit and movement of the [fall 2014] show. And in an artful and considered way, the humor behind the collection," Anya explained of the campaign, which is inspired by the Dutch Masters' still life paintings and heralds consumer culture.

Not only does the AW14 collection pay tribute to Kellogg's Tony the Tiger, we also spot McVitie's Digestives, Corn Flakes, and Custard Cream in it. And we just cannot wait for this quirky Coco Pops clutch.


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