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Amy Adams replaces Jennifer Garner as the new face of Max Mara

The Academy Award winner is Max Mara's new celebrity face

By Emma Chong Johnston | Published: 16 Jul 2014

Amy for Max Mara
Photo: Max Mara

Amy Adams has succeeded Jennifer Garner as the face of Max Mara, and will make her campaign debut in AW14, continuing through to spring. Jennifer Garner had been the first celebrity the brand worked with for campaigns, and the feedback was so positive that she won't be the last.

“This new step is a sign of continuity. The claim is the same: 'Timeless is now'. These are timeless actresses, not associated to a scoop of the moment,” Giorgio Guidotti, worldwide president of public relations and communications for Max Mara Group, said to WWD.

In the campaign images, Amy poses with Max Mara's Signature Bag and Margaux, as well as new eyewear styles.


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