share

Amy Adams replaces Jennifer Garner as the new face of Max Mara

The Academy Award winner is Max Mara's new celebrity face

By Emma Chong Johnston | Published: 16 Jul 2014

Amy for Max Mara
Photo: Max Mara

Amy Adams has succeeded Jennifer Garner as the face of Max Mara, and will make her campaign debut in AW14, continuing through to spring. Jennifer Garner had been the first celebrity the brand worked with for campaigns, and the feedback was so positive that she won't be the last.

“This new step is a sign of continuity. The claim is the same: 'Timeless is now'. These are timeless actresses, not associated to a scoop of the moment,” Giorgio Guidotti, worldwide president of public relations and communications for Max Mara Group, said to WWD.

In the campaign images, Amy poses with Max Mara's Signature Bag and Margaux, as well as new eyewear styles.


Most Popular

Advertisement

MORE, MORE, MORE

Versace AW17 live

Versace AW17 live

Watch the Versace Autumn Winter 2017 runway show live from Milan Fashion Week

Wanderlust charity

Wanderlust charity

Tengku Chanela Jamidah, Amelia Henderson and Heidi Nazarudin join the brand's founder Jenn Low in celebrating International Women's Day

LVMH 2017 shortlist

LVMH 2017 shortlist

Ten menswear designers, nine womenswear designers and two unisex collection designers were chosen

ELLE Instagram
Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Advertisement
Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ELLE Instagram