share

Alicia Keys is the new ambassador for Levi's

"If it ain't tight, it ain't right," she says

By Verinia Khoo | Published: 8 Jul 2015

Alicia Keys x Levi's
Photo: levis/Instagram

Levi's has announced Alicia Keys as their new brand ambassador via Instagram yesterday. The singer will front the revamped women's denim collection that Levi's came up with to cope with customer demands for stretchy denim. Besides being extra stretchy and comfortable, the collection will also include larger back pockets (yay!).

"It's so much better because the stretch is really comfortable," she said. "You don't have to lie on the bed to get them up. You know, I'm a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear." She knows our struggle.

There is no news yet as to whether we Malaysians will be able to get our hands on the collection, but do stay tuned for updates!

 

A photo posted by Alicia Keys (@aliciakeys) on

Related: Levi's and Google to make wearable technology together
Related: Alicia Keys is pregnant


Most Popular

Advertisement

MORE, MORE, MORE

Best of Gucci AW17

Best of Gucci AW17

Highlights from the Gucci show include a glittery chainmail-like bodysuit, floral suits for both genders and Tom Hiddleston (for both genders)

Gucci AW17 live

Gucci AW17 live

Watch the Gucci Autumn Winter 2017 runway show live from Milan Fashion Week

Longines calendar

Longines calendar

An interactive calendar for every single day of the year takes you back to a Longines milestone

ELLE Instagram
ASNTM: Shikin Gomez

ASNTM: Shikin Gomez

This KL Fashion Week regular talks about her favourite Malaysian sweets, Beyoncé and how she's often mistaken as unfriendly

ASNTM: Alicia Amin

ASNTM: Alicia Amin

The Johor-born coffee-loving, pole-dancing model tells us about her accidental venture into the industry

Advertisement
Versus AW17 live

Versus AW17 live

Watch the Versus Versace Autumn Winter 2017 show live from London Fashion Week

ELLE Instagram