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Alicia Keys is the new ambassador for Levi's

"If it ain't tight, it ain't right," she says

By Verinia Khoo | Published: 8 Jul 2015

Alicia Keys x Levi's
Photo: levis/Instagram

Levi's has announced Alicia Keys as their new brand ambassador via Instagram yesterday. The singer will front the revamped women's denim collection that Levi's came up with to cope with customer demands for stretchy denim. Besides being extra stretchy and comfortable, the collection will also include larger back pockets (yay!).

"It's so much better because the stretch is really comfortable," she said. "You don't have to lie on the bed to get them up. You know, I'm a very shapely woman, and often a lot of fashion does not seem to celebrate a shapely woman. But that courtesy should be present in everything we wear." She knows our struggle.

There is no news yet as to whether we Malaysians will be able to get our hands on the collection, but do stay tuned for updates!

 

A photo posted by Alicia Keys (@aliciakeys) on

Related: Levi's and Google to make wearable technology together
Related: Alicia Keys is pregnant


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