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Alexander McQueen explores duality in SS16 ad campaign

The campaign images are equally beautiful and different

By Shantila Lee | Published: 19 Jan 2016

McQueen SS16 ad
Photo: worldmcqueen/Instagram

Lensed by David Sims, Alexander McQueen has just released on Instagram images for the Spring Summer 2016 ad campaign. Model of the moment Natalie Westling stars in the shots, some of her in a dreamy Seville Spanish sunlight and others in bold black and white.

 

The Alexander McQueen SS16 Campaign Photographer: #DavidSims Model: Natalie Westling @nataliewestling #AlexanderMcQueen

A photo posted by Alexander McQueen (@worldmcqueen) on

 

 

The Alexander McQueen SS16 Campaign Photographer: #DavidSims Model: Natalie Westling @nataliewestling #AlexanderMcQueen

A photo posted by Alexander McQueen (@worldmcqueen) on


The duality of the images is designed to invoke the two sides of the McQueen woman, according to WWD. In the three images shot in a light, ethereal landscape, Natalie wears printed, flowy dresses, and in the other three monochromatic portraits she dons tailored black pieces.

 

Discover the Alexander McQueen SS16 Campaign Photographer: #DavidSims Model: Natalie Westling @nataliewestling #AlexanderMcQueen

A photo posted by Alexander McQueen (@worldmcqueen) on

 

 

Discover the Alexander McQueen SS16 Campaign Photographer: #DavidSims Model: Natalie Westling @nataliewestling #AlexanderMcQueen

A photo posted by Alexander McQueen (@worldmcqueen) on


We're booking a flight to Seville so we can frolic amongst the trees like Natalie. The campaign is set to roll out today.

Related: Valentino goes to Africa for Spring Summer 16 ad campaign
Related: What Lanvin looks like without Alber Elbaz


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