Alexander McQueen explores duality in SS16 ad campaign
The campaign images are equally beautiful and different
Lensed by David Sims, Alexander McQueen has just released on Instagram images for the Spring Summer 2016 ad campaign. Model of the moment Natalie Westling stars in the shots, some of her in a dreamy Seville Spanish sunlight and others in bold black and white.
The duality of the images is designed to invoke the two sides of the McQueen woman, according to WWD. In the three images shot in a light, ethereal landscape, Natalie wears printed, flowy dresses, and in the other three monochromatic portraits she dons tailored black pieces.
We're booking a flight to Seville so we can frolic amongst the trees like Natalie. The campaign is set to roll out today.