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Alesssandro Michele helms his first Gucci campaign

Gucci's new creative director debuts his first campaign for the fashion house

By Andrea Tim | Published: 15 Apr 2015

Gucci PreFall15 ads
Photo: Glen Luchford/Gucci

Gucci's Pre-Fall 2015 campaign, which was first revealed on Business of Fashion, is Alessandro Michele's first campaign direction job with the Italian fashion house since his appointment as creative director in January. Photographed by Glen Luchford, the campaign stars Alexandra Elisabeth and Jack Chambers, although you don't ever see his face in the shots – only his slim torso.

Frida Giannini's final collection is featured in the photos, which Alessandro elegantly places, hangs, or lets sit on a velvet couch. See more below.

(Photo: Gucci)

(Photo: Gucci)

(Photo: Gucci)


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