Alessandro Michele is Gucci's new creative director

It's been confirmed that the former Gucci accessories head is Frida Giannini's successor

By Andrea Tim | Published: 21 Jan 2015

Gucci's new boss
Photo: Vittorio Zunino Celotto/Getty Images

[Updated 22 January 2015] Gucci has confirmed the appointment of Alessandro Michele as its new creative director. A statement by president and chief executive officer Marco Bizzari, who himself was only appointed weeks ago, has ended speculation about who would replace Frida Giannini after her abrupt departure.

"After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci creative director, based upon the contemporary vision he has articulated for the brand that he will now bring to life," he said.  "Alessandro and I are fully aligned on this new contemporary vision needed by the brand. Alessandro's talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand."

Alessandro's first full collection as creative director, after overseeing the menswear show last week, will be AW15 women's ready-to-wear, just weeks away. It was originally thought that Frida Giannini would stay for the AW15 presentation, but her exit was brought forward last week. 


It's been a whirlwind for us fashion-watchers waiting for Gucci to announce its new creative director, but that wait may soon (for real, this time) be over. Following Frida Giannini's early exit from the Kering-held brand, Alessandro Michele has reportedly been chosen as her successor.

The current Gucci head accessories designer oversaw the Italian label's menswear show in Milan on Monday, which played out, rather interestingly, to the soundtrack from former Gucci head Tom Ford's film A Single Man. Sources tell Bloomberg that Kering CEO Francois-Henri Pinault, who was also present at the show, approves of Alessandro's appointment.

Stand by for a possible announcement from Gucci today.

Related: New Gucci candidate: Alessandro Michele 


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