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A peek at what the new Mulberry will look like under Johnny Coca

The British brand introduces its new creative director

By Andrea Tim | Published: 16 Feb 2016

Video: Mulberry

Johnny Coca is a Spanish designer who stepped up to his new role as creative director of Mulberry in July 2015, two years since its last creative director Emma Hill left the company. Johnny is well aware of the contrast of his heritage and the quintessentially British label, but is he concerned about this? No. In fact, he is counting on this contrast to take the brand to the next level.

"To me, Britishness is an attitude," he said in a new video from Mulberry. "Something very individual that is not about where you come from."

The upcoming Autumn Winter 2016 runway show at London Fashion Week will be Johnny's debut collection for Mulberry. He brings to the brand his experience as Céline's Head Design Director of leather goods and accessories. This video is a peek at what's to come for Mulberry under his leadership; elements like flowers, chains, a warm colour palette and architecture hint at the inspiration behind the collection.

"It's about tradition and how it's mixed with modernity," Johnny added of his new direction for the brand. He is also revising the Mulberry logo to one from the 1970s, which capitalises only the letter M in the brand name.

"I wanted to reinforce the British character and sensibility of Mulberry," he said. "It's quite humbling – to be trusted with this brand that people love and feel is very much part of them and their lives. In my role as creative director I want to push the boundaries, but also respect the values and DNA at the core of Mulberry."

Follow Mulberry on the brand's new Instagram account during the lead-up to the runway show (Sunday, 21 February at 4pm GMT) for more updates.

Related: Stefano Pilati is leaving Ermenegildo Zegna Couture
Related: Mulberry Kite tote bag in Oxblood


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