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Peddy Mergui's Luxury Groceries

Artist Peddy Mergui presents everyday groceries masquerading as luxury items

By Emma Chong Johnston | Published: 22 Apr 2014

Luxury Groceries
Photo: Peddy Mergui

Louis Vuitton salami? Tiffany & Co yoghurt? Versace eggs? These are not the luxury world’s latest foray into groceries, spearheaded by Chanel’s AW14 show. These are works from artist Peddy Mergui’s latest exhibition, ‘Wheat is Wheat is Wheat’, and picture everyday groceries branded and packaged in luxury style.

“By infusing the packaging of our most basic commodities with values of prestige and luxury, 'Wheat is Wheat is Wheat' explores the dynamic and often blurred ethical boundaries of design within consumer culture,” Peddy says. “This exhibition is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”

The artworks are on display at The Museum of Craft and Design in San Francisco until June 15, but if you're not heading to the States, you can see more here.

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