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This is why Instagram won't allow you to free the nipple

It sounds pretty reasonable to us

By Verinia Khoo | Published: 6 Oct 2015

Instagram's rules
Photo: freethenipple/Instagram

If you're an active user of photo-sharing app Instagram, then you'd know that the app does not take kindly to photos of nipples.

While its users are outraged that the site only removes photos of women's nipples and not men's, Instagram has already clarified that photos of "post-mastectomy scarring and women actively breastfeeding are allowed." We assume that means they're not being misogynistic.

Business Insider reports that the strict guidelines were a result of Apple's efforts to keep the app friendly on its devices for users of all ages. Despite the @FreeTheNipple backlash, Kevin Systrom CEO of Instagram explains that the app remains "committed to artistic freedom" but "in order to scale effectively there are [some] tough calls." 

Related: Coco Rocha dishes tips for mastering your Snapchat game
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