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The best photo filters, according to science

Filtering your photos makes them more likely to receive views. Fact

By Andrea Tim | Published: 22 May 2015

Best Insta filters
Photo: limkina, missjessroe/Instagram

Guess what? You Instagram pros haven't been using filters properly. A study conducted by researchers from Yahoo Labs and Georgia Tech has revealed exactly which filters will increase the number of comments and views on a photo on social media sites like Flickr and Instagram.

For those of you who refuse to use filters, science says that your photos are 21% less likely to receive views and 45% less likely to receive comments.

"We find that filtered photos are considerably more engaging than original ones," the study reads. Increased warmth, contrast and exposure boost engagement on photos (translation: more comments and views!), while saturation effects produced slightly lower views and age effects attract fewer comments.

So what we're looking for are filters that have a warm temperature, higher contrast and higher exposure to up our Instagram game. Time to move Aden, Slumber, Rise and Valencia further up your Instagram filter strip, and keep off stark filters like X-Pro II, Lo-Fi, Brannan, Early Bird and Hefe.

Of course, there's always the custom adjustments you can make on the app yourself, if need be. But if you're Kim Kardashian, we guess you don't have to worry about stuff like this.

Related: Celebrity Instagram: May 2015


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