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Stop the Beauty Madness campaign's hard-hitting images

'Stop the Beauty Madness' challenges modern beauty ideals with jarring meme-style images intended to shock

By Emma Chong Johnston | Published: 14 Jul 2014

Beauty madness
Photo: Stop the Beauty Madness

The beauty and fashion industries have long been under attack for perpetuating unrealistic standards of beauty. And though these standards are changing, they're not changing fast enough for some, including Robin Rice and Lisa Meade, the two women behind Stop the Beauty Madness. It's a campaign to expose commonly held stereotypes about female beauty, and to encourage women to feel beautiful in their own, individual ways.

"We are a new tribe, and we know it is time to take back the streets – OUR streets," the website states. "We know that begins with lifting our self-esteem, our self-imposed standards of worth, and honouring our deepest truths about what it means to be 'enough'."

Stop the Beauty Madness has done this by creating meme-style campaign images that caption stock photographs of women with things like "What do I want to be when I grow up? Pretty" and "Smart enough. Talented enough. Not white enough. #didnotgetthejob" and "Om... do I look fat in this?"
The statements are intentionally confronting and divisive, as Stop the Beauty Madness aims to start a discussion about "the truths of true beauty".

Get a full look at all the campaign images here and decide for yourself – straight-talking or sensationalist?


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