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Pat McGrath Labs is available on Spotify

The coveted beauty brand has partnered up with singer Maggie Lindemann to sell exclusive products on the streaming platform

By Lydia Chan | Published: 14 Nov 2017

McGrath on Spotify
Photo: Pat McGrath Labs

In a breakthrough e-commerce move, you can now shop beauty brand, Pat McGrath Labs on Spotify. Beauty guru Pat McGrath teamed up with Los Angeles-based singer Maggie Lindemann, so that music and beauty fans alike can purchase limited-edition products via Maggie's Spotify artist page.

"In this digitally-empowered, digital era of make-up, where fans crave instant glamour gratification I always want to reach fans where they're most engaged. That's why this relationship with Spotify is absolutely major, because it merges beauty and music in a whole new way, that's never been done before," the makeup maven said.

The aptly titled 'So Obsessed' campaign now features an early release of three Pat McGrath Labs' products: the LiquiLUST 007 Liquid Matte Lipsticks in Possessed, Revelation Red and Nightshade. The campaign also falls in line with Maggie's new single Obsessed, which drops this 17 November.

So, how do you shop Pat McGrath Labs on Spotify? Using the Spotify web app, just head over to Maggie's Spotify artist page and scroll down to the 'Merch' section, where you'll instantly spot the beauty goods. The 'Merch' section was added to Spotify in 2016, following a partnership with Merchbar. Usually, users can only shop artist merchandise on the 'Merch' tab but now, it's expanded to include beauty too.

Pat McGrath Labs via Spotify doesn't ship to Malaysia but that's what friends overseas are for!

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