LEGO is making a series of female scientists
An astronomer, palaeontologist, and chemist make up LEGO's new Research Institute minifigures
You may have noticed a significant female minority in LEGO's collection of characters and marketing approaches, but all that is changing one step at a time. The building-block toy behemoth has announced the winner of the Winter 2014 LEGO Review: a series of female scientists.
The idea was submitted by geochemist Dr. Ellen Kooijman, who suggested the female astronomer, palaeontologist, and chemist be added to LEGO's characters. These will be officially produced by LEGO under the new Research Institute collection.
Ellen also suggested typically male-dominated roles, such as the falconer, judge, mechanic, fire fighter, and construction worker, but they weren't as popular with voters as the three winning figures. Her idea, which had been submitted in 2012 beat six other submissions to LEGO's production table, including Sherlock, Adventure Time, the DeLorean time machine from Back To The Future, and Legend of Zelda.
Ellen's passion for science doesn't stop there. She has submitted a new project for the next review process, a mini Big Bang Theory set, which we're also really hoping to see made a reality in the near future. See other fan projects that are being evaluated here.
LEGO's Research Institute collection is well on its way to toystore shelves in August 2014.