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Kendrick Lamar delivers a deep message in 'Alright' video

This visually stunning clip is not for the faint hearted

By Verinia Khoo | Published: 1 Jul 2015

Video: Kendrick Lamar Vevo

Kendrick Lamar is no stranger to delivering powerful messages through his songs, just listen to his new album To Pimp A Butterfly. After performing Alright at the 2015 BET Awards over the weekend, Kendrick dropped a video for the track yesterday and it's pretty deep.

"It basically shows the state of everything that's going on in the world right now. It's also showing how one man can basically spread positivity through all of the madness that's going on and how everything is gonna be alright," the video's director Colin Tilley told MTV. He added, "It's not in your face like, 'F—k this. F—k that.' It's more like, this is what's real and what's going on in the world right now."

The video director also said that there are so many symbols and so many different ways you can look at the video. "I hope everybody can take something from it that's different. I don't even wanna put a statement out there of me saying what I hope people get from it," he said.

Watch the video above and see for yourself.

Related: Kendrick Lamar's music saves a fan from suicide
Related: See all the 'Bad Blood' posters starring Taylor Swift and co.


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