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Kanye West releases new track 'Facts'

Kanye disses sportswear brand Nike

By Verinia Khoo | Published: 4 Jan 2016

Kanye's 'Facts'
Photo: CALA/Broadimage/TPG Images

Kanye West's fresh track Facts is all about dissing sportswear brand Nike, with whom he had previously collaborated on two sneakers, and anyone affiliated with it. His opening verse 'Jumped over the Jumpman' was a dig at the problems Nike had selling the Air Jordan shoes.

He also went on to say how rapper Drake and his manager Don C are the only people holding the brand together with the verse 'If Nike ain't had Drizzy man they would have nothing. If Nike ain't have Don C they would have nothing.'

But Kanye's insults did not stop there. He continued lashing out at Nike with the verse 'Nike, Nike treat employees just like slaves/Gave LeBron a billi' not to run away.' That was a jab at the company's recent announcement of a lifetime partnership with NBA player LeBron James.

In fact, the whole song is dripping with insults in every verse. While we're left to wonder whether Facts will be featured on Yeezy's upcoming Swish album, give the song a listen here.

Related: Kim Kardashian got 150 Christmas presents from Kanye West
Related: The Yeezy Boost 350 returns in a paler shade


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