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Jourdan Dunn introduces the new HTC One M9+ INK

The model collaborates with tattoo artist Cally-Jo to create a tattoo design for the smartphone

By Andrea Tim | Published: 16 Jun 2015

Video: HTC

Jourdan Dunn and English tattoo artist Cally-Jo have given the HTC One M9 and M9+ a makeover. Available in gold and silver, the limited-edition HTC INK is engraved with a custom-designed tattoo on the back. The British model, a big fan of body art herself, fronts the campaign and worked closely with Cally-Jo to create the intricate pattern.

Art graduate Cally-Jo, who is now based in New York, famously inked henna-like tattoos on Rihanna's right hand, and her new design for the HTC phone is no less beautiful. In the video, a closer look at the details on the tattoo reveals that it is a combination of meaningful symbols – the eye, the hand, leaves, the sun and moon – each of which are close to Jourdan's heart.

"Body art is an important part of my look and, as I don't go anywhere without my phone, it makes perfect sense to combine the two to create a uniquely personalised accessory," Jourdan said.

(Photo: HTC)

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