share

The John Lewis Christmas ad will cure your bad feels about 2016

Remember, you're Buster the Boxer

By Andrea Tim | Published: 10 Nov 2016

Video: John Lewis

We get it – 2016 has been a big bully. But for those of us lucky enough to still walk the Earth, what doesn't kill you makes you stronger et cetera, and our chance at cheering ourselves up has presented itself in the timeliest way possible.

The John Lewis Christmas advert has just been released. The star of the ad is Buster the Boxer, who watches as his dream present gets taken over by other wild animals – the scoundrels! – in his human family's yard. It's not the British department store's intention, of course, but this is how we're looking at it: Buster the Boxer is us (hopefully also eventually feeling the same way as he does in the end) and the group of wild animals is 2016.

John Lewis partnered with The Wildlife Trusts as its charity partner this year. Ten percent of the proceeds from the ad's soft toy animals sales will be donated to The Wildlife Trusts.

Related: 'The Tale of Thomas Burberry' is heartbreakingly beautiful
Related: First look: Diptyque charms with a new holiday animated short


Most Popular

Advertisement

MORE, MORE, MORE

ELLE Instagram
Top stories 17Feb17

Top stories 17Feb17

Yuna pens reasons why you should attend Lovelifest, Carey Ng married Roen Cian and NYFW was all about politics

Healthy food places

Healthy food places

It's the time of year for good intentions. Tick off your New Year's resolutions here

Yuna's Lovelifest

Yuna's Lovelifest

Here's what the Malaysian singer wants you to know about her recording label's first music festival

Advertisement
Top stories 10Feb17

Top stories 10Feb17

Neelofa and Fattah Amin confessed, Sarah Lian won an award, and Asia's Next Top Model's contestants include two Malaysian models

Emoëticons tea set

Emoëticons tea set

Mandarin Oriental KL and Moët & Chandon collaborate on a range of emoji pastries for high tea called Emoëticons

ELLE Instagram