GoldieBlox's Adorable Easter PSA: This Is Your Brain On Engineering

Construction toy company aims to get girls building and tap into their engineering skills

By Andrea Tim | Published: 9 Apr 2014

Video: GoldieBlox

After its amazing Rube Goldberg advertisement, The Princess Machine, GoldieBlox is back with another video, which aims to show girls that they deserve more choices than dolls and princesses.

Entitled This Is Your Brain On Engineering, GoldieBlox compares your brain on 'princess' and your brain on engineering. It also notes that by age seven, girls lose confidence in math and science, and by age 13, most of them are unhappy with their bodies.

'Girls are more than just princesses... they are our greatest resource,' the PSA reads.

GoldieBlox is a toy and book series about a girl named GoldieBlox who builds machines. It gained success after Stanford engineer Debbie Sterling developed the concept for the construction toy and book on Kickstarter, a crowdfunding platform. Bent on 'disrupting the pink aisle', Debbie believes that girls have just as much potential to be engineers as boys; they just don't know it yet.

Step aside, Barbie. GoldieBlox is here to show the way.


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