Fujifilm's new instant camera lets you edit before you print your photo

The Instax Square SQ10 is Fujifilm's first digital hybrid camera in the Instax series

By Andrea Tim | Published: 29 May 2017

Fujifilm Instax SQ10
Photo: Fujifilm

It's been a long time coming; Fujifilm has introduced the Instax Square SQ10, the Instax series' first ever digital hybrid. It doesn't diminish the appeal of instant film – keep those mood boards going – but it does offer a few basic digital functions that allow you to edit your photos before printing.

Mad props to those who take perfect shots easily with the OG Instax format, but welcome to the future, everyone. Here's what you need to know about the new camera.

The screen
An LCD screen is a welcome upgrade on the Instax. Where previous generations have tiny viewfinders, the SQ10 has a 3-inch monitor, which you use to compose your shot, view previous photos and make edits. Two shutter buttons in front isn't the most game-changing feature, but it could make things easier when you need to hold the camera at an awkward angle to shoot.


Instax Square SQ10😍😙 #lifewithinstax #instaxsquare #sq10 #instaxindonesia #hybridinstaxprint Photo by 📷 @putradjohan_aloke

A post shared by Fujifilm Instax Indonesia (@instaxindonesia) on

Photo editing
The keypad and dial below the screen let you adjust brightness and vignettes, and add filters to your photo. You can't zoom manually with the SQ10, but you can apply a digital zoom of up to 2.4x when editing.

Photography modes
Other cool features you'll want to play with are the photography modes. Double Exposure combines two images into one. Bulb mode is useful for when you're taking long-exposure photographs in low light environments with bright subjects, like fireworks or a colourful fountain at night. Macro mode lets you keep subjects as close as 10cm in focus. Finally, Thumbnail Print composites four or nine chosen images in a grid, in one print.

Storage space and battery
The SQ10 stores up to 50 photos internally, but it has a memory card slot for extra storage space. Go back to an old photo and make edits before printing as many copies as you want (subject to how much film you have). Unlike most of its predecessors, the hybrid has a built-in rechargeable battery; when fully charged, it prints up to 160 shots.

Instax's first square film
There was the wide film, and then there was the mini film. Now, Fujifilm's new baby uses film with a 1:1 ratio, first made popular by Instagram.

Danish model Helena Christensen fronts the campaign for the Fujifilm Instax Square SQ10, which retails for RM1,328. You're currently limited to the black colour, but don't put it past Fujifilm to add more to the spectrum in the near future.

In other news, Fujifilm la unched the Instax mini 9 (RM348) alongside the SQ10. Fans of the previous minis would be thrilled with the new range of vibrant mini 9 colour options and cute straps, but it's basically another mini 8, with a built-in selfie camera and complimentary close-up lens attachment (previously sold separately for the mini 8).

Related: Review: The Sony a5100 camera


Most Popular

ELLE Instagram


bottom reach....load more