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Charlie and the Chocolate Factory's new cover attracts criticism

The new book cover for the Roald Dahl classic uses a cropped version of an image from a fashion shoot

By Andrea Tim | Published: 12 Aug 2014

New Charlie cover
Photo: Penguin Books

Cult classic Charlie and the Chocolate Factory's cover has gotten an "adult" facelift and already, thousands of fans and critics have voiced their disapproval.

The cover, which was cropped from a 2008 fashion shoot entitled Mommie Dearest, received tremendous backlash from fans and critics, who thought that the cover of the doll-like girl was unsettling.

Penguin released the new cover to celebrate 50 years since Roald Dahl's book was published, announcing on Facebook "This new image for Charlie and the Chocolate Factory looks at the children at the centre of the story, and highlights the way Roald Dahl's writing manages to embrace both the light and the dark aspects of life, ready for Charlie's debut amongst the adult titles in the Penguin Modern Classics series."

Oh, it's dark, alright. Criticism was hurled at how even though the intention was for the book to appeal to adults (who are believed to have a good sense of the dark realities of life), the result was a slightly creepy, misleading image that we feel does not represent the frankly more innocent story of young Charlie Bucket.

Chocolat author Joanne Harris also tweeted "I'm not sure why adults need a different cover anyway, but who was it who decided that "adult" meant "inappropriately sexualised"?

We ourselves fail to understand what it is about this cover that would actually "appeal" to adults, so we'll stick to the colourful, kiddy cover version, thanks.

Love it or hate it, the Penguin Modern Classics edition of Charlie and the Chocolate Factory hits shelves September 4.


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