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COS and Snarkitecture launch 'Loop' in Seoul

A new installation by the fashion brand and New York-based collaborative practice brings us back to a childhood game

By Andrea Tim | Published: 10 Nov 2017

COS x Snarkitecture
Photo: COS

COS x Snarkitecture goes to Seoul with its third project, Loop, an installation featuring over 100,000 white glass marbles running down 400 metres of track. On at Gana Art Center, the installation intends to let the audience interact with the set-up.

In this case, Loop takes us back to when we played with marbles as children. A simple yet fascinating game is given an artistic spin in Loop. When you visit, the first room features a hole in the wall, from which a marble emerges, rolls down a track and drops onto a growing pile of marbles. Move to the second room for the 'great reveal': a marble is released every five seconds onto four elaborate tracks, but visitors can also place a marble of their own onto the track, wherever they like, and watch as all the marbles drop into the floor at the end.

In the first room, marbles come out one by one from the wall, down the track and onto this growing pile. (Photo: ELLE Malaysia)
In the second room, marbles run down four tracks, eventually dropping into holes in the floor. (Photo: COS)

But the narrative of the installation suggests that the marbles eventually end up in the first room, so are they actually connected by hidden tracks, perhaps?

"I don't know; that's for you to find out," Snarkitecture's Alex Mustonen told ELLE with a cheeky shrug. He and Daniel Arsham are co-founders of the New York-based collaborative practice, which creates architectural-scale installations. "There's this element of a magic trick and suggests that it's a cyclical relationship," Mustonen said of the two rooms. You know the saying: a magician never reveals his secrets.

Karin Gustafsson, creative director of COS, said in a statement: "To collaborate once again with Snarkitecture is to celebrate our aim to form long-term exchange with the creative talent that inspires us, at COS. Daniel and Alex have created an impressive and inspiring work of art which draws on what we do, but also gives us the chance to reflect on their point of view. I am so pleased to invite the people of Seoul and the city's visitors to the exhibition this month."

Loop by COS x Snarkitecture is open to the public at the Gana Art Center in Seoul from now until 19 November 2017, 10am-7pm. A small version of Loop is also available for viewing during these dates in the COS Cheongdam store, 418 Apgujeong-ro, Gangnam-gu, Seoul.

Related: Top 10 looks from the COS AW17 collection


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